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THE JOURNAL

10 anni di Bellroy, una vita di storie



Ogni Bellroy inizia come una lavagna pulita e diventa sempre più unico con ogni anno di utilizzo. Così, in occasione del nostro decimo anniversario, abbiamo intervistato alcuni membri della nostra famiglia allargata per vedere come i loro Bellroy sono invecchiati. Alcuni avevano grandi storie da raccontare, tra cui il momento in cui un Slim Sleeve ha (letteralmente) salvato il sedere di qualcuno sulle piste da sci, e un prototipo con tela di vela che è durato più a lungo di tutti. Continua a leggere per vederli tutti!

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“My absolute favorite customer story was from a guy called Lucas. While skiing in Tahoe, he hit some deep powder and bailed, hard. Hard enough that his ski flew back and nailed him in the rear end, slicing through his ski pants and the trusty Note Sleeve in his back pocket. Even though the wallet suffered a nasty gouge, everything inside was fine, and Lucas credits it with, quite literally, saving his ass.”

– Sharni, a sinistra, dirige il nostro team di assistenza clienti e ha molte altre storie da raccontare.

“I think my favorite customer story is from Dave, a loyal Bellroy fan who started a ‘polite and laid-back uprising’, comprised of hilarious haikus, in an attempt to convince us we should make a sleeve for his 10.5” tablet. After weeks of hugely entertaining back-and-forth, Dave ended up getting a Duo Totepack.

A few months later, we got another message from him. Turns out he gave the bag to his daughter, who required a tracheotomy due to severe asthma, and had to lug a portable ventilator around with her. Her equipment fit perfectly in the Totepack, and everywhere she went, people would comment on how cool it was. As Dave put it, ‘For a kid wrestling to breathe, who lives – at least for now – with a hole in her neck, the little boost of confidence and attention that bag gives her is a wonderful, simple little thing. And it might just save her life in a pinch.’

I’m not crying, I just have something in my eye.”

– Camilla, sulla destra, parla quotidianamente ai nostri clienti (e tiene sempre a portata di mano dei fazzoletti per le lacrime di gioia)



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“I’ve had this Slim Sleeve since, well, probably the year Bellroy started! Honestly, it still surprises me every day. THAT SIMPLE PULL TAB. Every time I pull on it, it's like I'm performing a magic trick, and I've had multiple people comment on it.

One time I was checking in for a flight, and pulled out my wallet to get my ID. I noticed a gentleman next to me, looking directly at me. We made eye contact and he nodded in approval, holding up his Bellroy wallet. I nodded back, smiling.”

– Taylor è un designer industriale, campione di barba e redattore senior di Carryology.



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“This Slim Sleeve has been through a lot of fun with me – a new house, a new puppy and a new girlfriend (all of which have made a dint in my pocket, haha). The color of it has always delighted me. I get a lot of compliments, and it’s been quite an icebreaker. You don't see wallets this color often, so I love that it’s out of the ordinary.”

– Dan è un amico e collega creativo che potresti trovare in uno o due servizi fotografici di Bellroy.



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“I love my Classic Pouch. I’ve had it for a couple of years and I use it pretty much every day. Even after being dragged around in my bag with all my other stuff, looking at it the other day I realised how pristine it still looks. It reminds me of a few things – meeting the wonderful people at Bellroy, a task or job that I have to do (depending what’s in it), and of course it reminds me of pizza! Whenever someone wants chewy or lip balm or a tissue, I’ll whip out my pouch and beat anyone else to it. Because it’s a competition.”

– Anna è un'illustratrice con sede a Melbourne (responsabile dei nostri schizzi Design Icons) ed è stata una delle prime ad utilizzare una Classic Pouch.



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“I just turned 40 this year, and at some point carrying a backpack to a meeting started to feel a little bit ‘stuck-in-your-youth’, so the ability to fling my Duo Totepack off my shoulder and carry it from the top handles makes me feel a bit more presentable. But as soon as I leave the meeting, it’s back on my shoulder!”

– Oliver, a sinistra, ha co-fondato il marchio di ciclismo MAAP (con Jarrad, a destra).

“From the daily ride to work to product development trips in Italy, my Bellroy x MAAP Phone Pocket goes everywhere with me. Literally, everywhere. Bitter cold outdoors, coffee tables, airport lounges… And as a dad with two little ones, who knows where else. I can happily say it’s kid proof too! It may be officially called a Phone Pocket, but I like to call it the Super Wallet instead.”

– Jarrad potrebbe essere stato il più grande fan della collaborazione Bellroy x MAAP.



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“My brother Andy made this wallet when he was at university back in 1999, using some sailcloth, binding, and a needle and thread. It turned out to be an early prototype of the Slim Sleeve! He eventually passed this one on to me to use for a while; while I enjoyed the super slim profile, the sailcloth material didn’t hold up particularly well. In the two decades since, we’ve kept the slim designs, but replaced the sailcloth with leather, which is both softer and more durable.”

– Matt, CIO di Bellroy, riceve sin dall'inizio i vecchi design di prova di suo fratello (e nostro CEO) Andy.



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    Tara progetta i modelli che compongono i nostri prodotti. - Bells Beach
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    Raj fa funzionare la nostra produzione di portafogli senza intoppi. - Chennai, India
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    Alana è una fotografa e surfista, e amica di lunga data di Bellroy. - Oahu, Hawaii
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    James è un senior product designer di Bellroy. - Bells Beach
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    Kaiju è la nostra mascotte d'ufficio part-time, e bravo ragazzo a tempo pieno. - Melbourne
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    Kannan contribuisce affinché i nostri portafogli vengano portati in tutto il mondo. - Chennai, India
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    Andy, co-fondatore e CEO di Bellroy, è in possesso di un prototipo di Card Sleeve realizzato con gli imballi di FedEx. - Bells Beach
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    Andy e Richard sono il cervello dietro Huckberry. - San Francisco

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