Careers at Bellroy
Retail Experience Lead

IN A NUTSHELL

At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. And as a Certified B Corp we constantly pursue better ways to source materials, reduce our environmental impact and make products that are used and loved for as long as possible. We design great products that delight people in their everyday lives and getting our products under people’s noses in a physical retail space is key to making this mission a success.

Our products are sold in over 1,200 retailers in more than 20 countries and we are developing our wholesale marketing and visual merchandising strategy in the physical retail landscape. We’re on the search for a Retail Experience Lead who can help our brand win at retail by amplifying our fixture program while delivering marketing programs that drive sell-through on the retail floor.

Reporting to our Director of Export Sales, you’ll need a deep understanding of the consumer and insight into what retailers require to increase sales on their floor. You’ll be willing to roll up your sleeves and liaise closely with our Creative team to deliver marketing assets to the global salesforce, plan seasonal marketing campaigns and merchandising programs and deliver custom assets and fixtures to key accounts, as needed.

Bring us your creativity, excellent communication skills and uncanny ability to understand retail; in return, we’ll provide you with world-class partners to work with and an award winning workplace culture filled with staff constantly searching for better ways to do well… everything.

YOU COULD BE THE ONE IF YOU HAVE...

  • 2-5 years working with a wholesale brand in a retail marketing or visual merchandising role (fashion or lifestyle brand experience preferred)
  • An understanding of what global retailers need to drive sales on their floor and the visual skill sets to bring in-store fixtures to life
  • Previously managed and ‘brought to life’ a shop-in-shop project from design concept to installation
  • The ability to report on our 3rd party store servicing partners to ensure the servicing plan is executed within budget and the retail staff have the proper product and brand education
  • A firm grasp of the importance of GTM calendar timelines for a wholesale brand selling globally
  • The capability to create and implement merchandising missions, product knowledge training decks and sales contests for key accounts
  • Strong project management skills and the ability to multi-task across departments (experience with project management tools such as Asana is a strong plus)
  • Excellent stakeholder management and communication skills
  • The ability to work across time zones and achieve results in a high-growth environment.

Even if you don't meet all of the above criterion, we would still love to hear from you, so please send through your application!

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Collaborated with our Creative team and Director of Export Sales to implement a shop-in-shop project inside a busy shopping mall in Taiwan with our local distributor
  • Distributed seasonal marketing assets to the wholesale team including window posters, product fact sheets and product videos and ensured these seasonal assets were refreshed at least 2x annually
  • Provided our global showrooms with relevant assets, samples and product literature ahead of the new range release
  • Worked with Creative to develop Bellroy’s Global Merchandising Guide and shared VM directives with our global wholesale customers, distributors and sales agencies
  • Liaised with our Production team and Wholesale Financial Analyst to produce new in-store fixtures at our display factories within budget
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modelling
  • Met with our VP, Global Wholesale and Wholesale Financial Analyst to develop marketing accruals for key accounts and helped build structural marketing budgets for the upcoming fiscal year
  • Planned for upcoming trade shows including the coordination and delivery of creative assets, merchandising displays and product samples
  • Helped create the monthly Retail Newsletter email sharing new product updates with our wholesale accounts

LOCATION AND HOURS

This role is a full-time role based at our HQ in Collingwood. We have a hybrid work model and occasional domestic and international travel is required.

Start Day: We're ready when you are!


LA NOSTRA MISSIONE

Creare modi migliori per portare con sé gli oggetti.
Usare il business a scopo di bene.
Aiutare il mondo e il nostro team a progredire.

I nostri spazi

Bellroy è una fusione delle nostre due case - Bells Beach e Fitzroy. Bells Beach contribuisce con la sua atmosfera rilassata della vita all'aperto, per bilanciare lo stile urbano e creativo di Fitzroy. La città e il mare; ispirazione e avventura. Insieme creano un equilibrio perfetto.

Bells Beach

La nostra sede principale sulla spiaggia si trova dietro gigantesche scogliere di arenaria, che si affacciano su una delle coste australiane più famose per il surf. È qui che i nostri Product Designer fanno le prove nel Maker Lab e il nostro team di vendita consuma quantità impressionanti di caffè e traffico internet su Skype. Qui siamo più tranquilli rispetto ai nostri vicini a Fitzroy e ci piace la concentrazione che si viene a creare. Se hai bisogno di un boccone c'è un bar proprio qui accanto e alle 11:00 controlliamo sempre se ci sono le condizioni per fare surf, l'occasione perfetta per rinfrescare la mente con un po' di aria salina.

Fitzroy

Il nostro spazio di Fitzroy è immerso nel centro creativo di Melbourne. È qui che i nostri team creativi, marketing, ingegneristici e operativi sviluppano campagne e garantiscono che ogni prodotto Bellroy venga inviato in sicurezza in tutto il mondo. Esci dalla porta e troverai strade piene di energia (e il miglior ramen al di fuori di Tokyo).

Da remoto

Al di fuori delle due nostre sedi principali, abbiamo una squadra che lavora a distanza - dall'Australia occidentale a parti dell'Asia, degli USA e dell'Europa. Essere globale è un caposaldo in Bellroy, ci tiene connessi e ci permette di vedere la vita da molte prospettive diverse. Se sei dotato di una connessione a Internet e della flessibilità di diventare parte di un team che non vedi tutti i giorni, potresti valutare di unirti alla nostra rete globale costantemente in crescita.

Our team image

Il nostro Team

Ci vuole un equipaggio diversificato per far funzionare Bellroy. Siamo un gruppo di pensatori e realizzatori, provenienti da oltre 25 paesi diversi (numero in aumento). Ognuno ha un insieme unico di competenze, che si fondono per raggiungere una visione chiara - creare modi migliori per portare con sé gli oggetti; usare il business a scopo di bene; aiutare il mondo e il nostro team a progredire.

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