Careers at Bellroy
Web Content Coordinator


At Bellroy, we pour our heart and soul into designing products that delight our customers every day. And we work hard to make sure folks all around the world have the chance to experience that. We offer our products on our own website which is available in 9 languages, 13 currencies, and is supported by a custom-built logistics and payments workflow, as well as a growing component library. We strive constantly to improve customer experience by offering audience-specific personalisation and a program of A/B testing.

We’re looking for a web content coordinator to help support us during a rapid period of growth and help us continue to provide great experiences on our website. You’ll work in a cross-functional team, collecting all the necessary assets and data to bring our products to life on our website. You will also be responsible for publishing a range of other content optimisations which cover Search Engine Optimisation (SEO), content personalisation, conversion rate optimisation and more. A general understanding of CMS and website editing will be required but we’re happy to teach you the additional technical skills as long as this is a direction you are interested in taking your career in.

If you bring your sharp, organised mind, project coordination skills and detail-oriented eye, in return, we will give you the right mix of stretch goals, support to develop your skills and an award-winning culture to be a part of.


  • An interest in learning about SEO, user experience, web analytics, and the inner-workings of an e-commerce company. You might have recently graduated or have a couple of years of professional experience under your belt and looking to use your skills in a different way (we are open to a range of backgrounds).
  • Experience editing online content and a general understanding of content management systems. Technical experience using HTML, CSS, git, SQL, and other programming languages would be a plus.
  • The ability to communicate and work well with others, you’ll work cross-functionally with the creative, product, data, tech, and operations teams.
  • Plate-spinning magical powers (those plates might include working in several content and data git repositories, juggling the configuration of several product releases, overseeing the release of new pieces of copy for the website, working on processes to improve our release accuracy, and looking for the next opportunity to build our website’s SEO).
  • You have a growth mindset and are looking to further develop your skillset, but also to help create better team capability with your contribution. You embrace failure as a learning opportunity and work towards continuous improvement.
  • Possess strong problem-solving skills and are logical and careful when decision-making.
  • The desire to work for a company that cares about doing good things for the world.


  • Launched a new product on our website and supported it with campaign content in collaboration with our in-house creative team.
  • Deployed an A/B test across our web platform to test a new hypothesis
  • Gathered copy from our creative team, and prepared the relevant files for import into our CMS
  • Liaised with various stakeholders to confirm the online merchandising approach for an upcoming new product release.
  • Conducted an SEO audit to ensure our key pages are optimising appropriately for our target keywords.
  • Audited key product pages to ensure they are using our most up-to-date templates from our component library.
  • Met with your manager for your weekly 1-1 and discussed a new concept you’ve been learning about or any roadblocks you need help with


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.

We have carefully built our culture on radical effectiveness. Our credo is "smart people with good intentions who get shit done" (yes, really). We help our staff love their work and grow as people and have been recognized as Australia’s Best Place to Work 2021, in the "< 100 Employees" category. If you are excited by the idea of working in an intellectually challenging environment, in an award-winning culture with genuinely great people, this might be the role for you.


This role is full-time and based in our Collingwood office. We have a hybrid model of working and are flexible in our working arrangements.

Start Day: We're ready when you are!


Creare modi migliori per portare con sé gli oggetti.
Usare il business a scopo di bene.
Aiutare il mondo e il nostro team a progredire.

I nostri spazi

Bellroy è una fusione delle nostre due case - Bells Beach e Fitzroy. Bells Beach contribuisce con la sua atmosfera rilassata della vita all'aperto, per bilanciare lo stile urbano e creativo di Fitzroy. La città e il mare; ispirazione e avventura. Insieme creano un equilibrio perfetto.

Bells Beach

La nostra sede principale sulla spiaggia si trova dietro gigantesche scogliere di arenaria, che si affacciano su una delle coste australiane più famose per il surf. È qui che i nostri Product Designer fanno le prove nel Maker Lab e il nostro team di vendita consuma quantità impressionanti di caffè e traffico internet su Skype. Qui siamo più tranquilli rispetto ai nostri vicini a Fitzroy e ci piace la concentrazione che si viene a creare. Se hai bisogno di un boccone c'è un bar proprio qui accanto e alle 11:00 controlliamo sempre se ci sono le condizioni per fare surf, l'occasione perfetta per rinfrescare la mente con un po' di aria salina.


I nostri locali di Fitzroy sono immersi nel cuore del centro creativo di Melbourne. È qui che i nostri team di creazione, di marketing, di ingegneria e di gestione operativa sviluppano campagne e si assicurano che ogni Bellroy venga spedito in modo sicuro in tutto il mondo. Appena fuori dalla porta troverai strade che scoppiano di energia (e il miglior negozio di ramen fuori da Tokyo). C'è anche una piscina olimpionica proprio dietro l'angolo, per chi ha bisogno di rinfrescarsi a mezzogiorno.

Da remoto

Al di fuori delle due nostre sedi principali, abbiamo una squadra che lavora a distanza - dall'Australia occidentale a parti dell'Asia, degli USA e dell'Europa. Essere globale è un caposaldo in Bellroy, ci tiene connessi e ci permette di vedere la vita da molte prospettive diverse. Se sei dotato di una connessione a Internet e della flessibilità di diventare parte di un team che non vedi tutti i giorni, potresti valutare di unirti alla nostra rete globale costantemente in crescita.

Our team image

Il nostro Team

Ci vuole un equipaggio diversificato per far funzionare Bellroy. Siamo un gruppo di pensatori e realizzatori, provenienti da oltre 25 paesi diversi (numero in aumento). Ognuno ha un insieme unico di competenze, che si fondono per raggiungere una visione chiara - creare modi migliori per portare con sé gli oggetti; usare il business a scopo di bene; aiutare il mondo e il nostro team a progredire.

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