Careers at Bellroy
Social Media Lead

IN A NUTSHELL

Bellroy exists to gear people up to move in the right direction — with considered products, purposeful design and a commitment to doing better for people and planet. As a certified B Corp and for-purpose brand, we design products that are built to last and get better with use. We’re always improving, always evolving, and we want our social presence to do the same.

We’re looking for a strategic thinker to lead our social media presence — shaping how we show up across platforms, turning ideas into engaging content, and growing our community in ways that drive connection, have impact and reflect our values. Your job is to build connection through platform-specific strategies that help us grow our following and engage with our audience in a way that feels considered, relevant, and distinctly Bellroy.

HERE’S WHERE YOU COME IN…

You’ll bring the ideas. We’ve got the team to bring them to life.

As our Social Media Lead, you’ll set the direction and vision for Bellroy’s social channels — working closely with our in-house creative team to turn product launches, campaigns and brand moments into compelling content across key platforms, from Instagram and TikTok to LinkedIn and beyond.

You’ll make sure each post goes out with purpose — overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. You’ll keep a close eye on performance, test ideas, and refine our approach as you go.

Your role will be to think ahead, spot trends, guide content development, and ensure our social presence keeps evolving. You’ll have the opportunity to shape a long-term strategy and track its impact over time.

YOU COULD BE THE ONE IF YOU…

  • Have 3–5 years of experience in social media strategy and direction (bonus points if that’s with a product or consumer-facing brand)
  • Know how to translate big-picture marketing goals into platform-specific strategies that drive results
  • Create clear, actionable content briefs that align teams around a shared vision, tone, and audience focus
  • Communicate with clarity and confidence — able to collaborate across creative, brand and marketing teams to move work forward
  • Are confident with data — able to identify trends, measure performance, and turn insights into action
  • Stay across platform best practices and emerging trends — with a good sense of what’s worth testing, and how to adapt when something isn’t landing

IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE…

  • Led a planning session to define the social approach for an upcoming campaign
  • Briefed the creative team on content needs for Instagram, TikTok and Reddit
  • Reviewed performance data and collaborated with the creative team to refine content direction
  • Helped adjust tone and messaging to suit different platforms and audience segments
  • Drafted a content calendar and coordinated timing with the broader marketing team
  • Compiled the monthly social performance report and shared insights with the team to inform future content
  • Shared insights on emerging platform features and developed testing strategies
  • Met with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social content

LOCATION AND HOURS

This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.

WHYY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.


LA NOSTRA MISSIONE

Creare modi migliori per portare con sé gli oggetti.
Usare il business a scopo di bene.
Aiutare il mondo e il nostro team a progredire.

I nostri spazi

Bellroy è una fusione delle nostre due case - Bells Beach e Fitzroy. Bells Beach contribuisce con la sua atmosfera rilassata della vita all'aperto, per bilanciare lo stile urbano e creativo di Fitzroy. La città e il mare; ispirazione e avventura. Insieme creano un equilibrio perfetto.

Bells Beach

La nostra sede principale sulla spiaggia si trova dietro gigantesche scogliere di arenaria, che si affacciano su una delle coste australiane più famose per il surf. È qui che i nostri Product Designer fanno le prove nel Maker Lab e il nostro team di vendita consuma quantità impressionanti di caffè e traffico internet su Skype. Qui siamo più tranquilli rispetto ai nostri vicini a Fitzroy e ci piace la concentrazione che si viene a creare. Se hai bisogno di un boccone c'è un bar proprio qui accanto e alle 11:00 controlliamo sempre se ci sono le condizioni per fare surf, l'occasione perfetta per rinfrescare la mente con un po' di aria salina.

Fitzroy

Il nostro spazio di Fitzroy è immerso nel centro creativo di Melbourne. È qui che i nostri team creativi, marketing, ingegneristici e operativi sviluppano campagne e garantiscono che ogni prodotto Bellroy venga inviato in sicurezza in tutto il mondo. Esci dalla porta e troverai strade piene di energia (e il miglior ramen al di fuori di Tokyo).

Da remoto

Al di fuori delle due nostre sedi principali, abbiamo una squadra che lavora a distanza - dall'Australia occidentale a parti dell'Asia, degli USA e dell'Europa. Essere globale è un caposaldo in Bellroy, ci tiene connessi e ci permette di vedere la vita da molte prospettive diverse. Se sei dotato di una connessione a Internet e della flessibilità di diventare parte di un team che non vedi tutti i giorni, potresti valutare di unirti alla nostra rete globale costantemente in crescita.

Our team image

Il nostro Team

Ci vuole un equipaggio diversificato per far funzionare Bellroy. Siamo un gruppo di pensatori e realizzatori, provenienti da oltre 25 paesi diversi (numero in aumento). Ognuno ha un insieme unico di competenze, che si fondono per raggiungere una visione chiara - creare modi migliori per portare con sé gli oggetti; usare il business a scopo di bene; aiutare il mondo e il nostro team a progredire.

Guarda la nostra pagina Linkedin

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